Industrial Design Contractor and Consultant based in London (Islington, Hackney and Camden). Experienced in supporting from start-ups to large corporations in all aspects of product development. From concept generation and user research up to detailed design. Experience in CMF selection, complex CAD modelling, rendering and prototyping.
My design process follows an iterative method that adds resolution and detail as the design concepts evolve. Sketches, models and prototypes are constantly evaluated with different stakeholders to determine the ideal design. The initial process explores as many design avenues as possible, to quickly determine the most convenient design approach.
Through this process, I never lose track of engineering and manufacturing constrains, to be sure that all design are cost effective and can be delivered with the project’s timescales and budgets.
Usability, Interaction, and Industrial Design
All these aspects of the design go hand in hand. In large consultancies and corporations, specialist in each field could be responsible for different aspects of the design. In reality, for most products there is no need to have different designers, as long as the designer understands these three fields.
Having worked in interaction design and usability projects allows me to keep attention in these areas without diverting the focus from the main industrial design solution. A good design, delivers on all interaction, usability and sensorial aspects without compromising costs and timescales.
Finding the right design
Design is subjective and personal, and needs to adapt to each consumer’s demands. There is no good or bad design, but there is right and wrong design. In order to find the right design I follow iterative testing with consumers of mood boards, concepts and prototypes to stablish the visual language and design attributes that are key to express the values that need to be conveyed.
This is a very common process used by most designers, the idea is to conduct quick iterations and create models and prototypes to test them as often as possible with users. Then conduct another design iteration, where the product is refined and model resolution is increased every time. This process is very important to follow as much as possible, as it allows to uncover unexpected user reactions, ways of using a product, which increase the likelihood of product success.
I undertake contract, consultancy and freelance work in Industrial Design, product development and innovation. I am based in London, serving Cambridge, Islington, Hackney Oxford and Camden. I support companies and entrepreneurs in finding the best design to exploit their technology and market opportunity