Industrial Design, Mechanical Engineering, Manufacturing and Management
Design engineer consultant based in London with 20 years of experience in product development as Industrial Designer, Mechanical Engineer, Usability Engineer, Human Factors Engineer, and Project Manager. Experienced in designing and developing medical devices, consumer electronics, FMCG and household products.
Have worked with technology start-ups, consultancies, multinationals and as independent consultant. Currently I am leading full development programs with multidisciplinary teams in the consumer electronic sector, as well as leading design and engineering activities.
My main motivation is to develop innovative and breakthrough products that make our lives better. I always look into understanding the user and consumer needs to develop the best technical solution for each problem, without ever losing the vision for commercial success.
Further work examples
Areas of Expertise
I work across many fields in the development of new products and technologies; from identifying user needs all through setting a production line. In my career I have lead and managed projects that required special attention in each of these fields and have developed sufficient experience and knowledge in each of them in order to be able to either conduct projects on my own or oversee teams.
Create the ideal style and aesthetic solution that will align with a brand identity and appeal to the consumer’s desires.
Produce elegant, efficient and innovative technical solutions that will enhance the user experience.
Identify the best materials, processes and suppliers that will meet the tightest requirements in an ever evolving sector.
Design products that are easy, safe, intuitive and natural to use.
Work in compliance with FDA and CE regulations to develop new healthcare products.
Identify unmet needs and how products can improve user’s experiences.
All design and engineering development work should follow a process in order to manage risks and meet deliverables. This process starts by stablishing clear objectives and dividing the work into manageable phases. This will then allow to plan a whole project and each stage.
In my career I have worked across all phases of the development and used different approaches. Through this journey I have adapted and developed a Stage-gate development process that aligns with most companies. Each phase looks into de-risking specific aspects of the product or technology to ensure a successful outcome.
These process can comply with FDA, 13485 and CE regulations for medical products, as well as aligning with NASA’s Technology readiness Levels (TRL). The secret, is to achieve a level of confidence at each stage that the product will work, so that all the critical work is conducted at the early stages and the main risks are controlled as investments increase in the last phases.
Developing a new product requires a good understanding on design and engineering. My experience in both fields allows me to deliver high quality results in tight timescales and within a set budget. I believe that a good product development plan requires a perfect balance between all disciplines involved. With the challenge that all programmes are unique and demand different efforts at each stage. The key to great design is to understand this balance and pay enough attention at each required challenge at the right time.
A great products has to be useful, initiative, beautiful and accessible.
In my day to day work I need to be able to uncover opportunities for innovation and foresee technical challenges. To create a great products, it is paramount to understand the user and the commercial landscape and be able to translate these observations into innovation opportunities. On the other hand, it is critical to understand technical limitations and boundaries, to known when and how to push them to the edge in order to deliver breakthrough innovation.
Entrepreneurs often underestimate the required level of risk and challenges that can be faced in the journey of designing a new product. The main one, is that it is presumed that once a concept has been developed, then the rest of the work is straightforward, simple and cheap.
The reality is that if detailing, engineering, manufacturing and testing is not conducted correctly, it could cause severe delays, substantial expenses and in many cases the venture to fail.
My understanding and experience across all the design journey allows me to clearly plan a whole development programme that will align to individual objectives, timescales and technical challenges.
Project management and team leadership
Leading design and engineering teams requires more than just a gant chart and documenting design reviews. In my career I have seen may perfectly managed projects with the best plans and record keeping that delivered products that failed commercially or never made it to market.
What these projects lacked, was a good technical understanding of the mechanical and manufacturing challenges and great vision and knowledge of the commercial requirements. In other words, the ability to adapt and lead as soon as risks are uncovered. As well as knowing where to find this risks.
Most of my latest work has been on exactly in this field, sometimes defined as System engineer, project manager, lead designer or team leader. My track record of delivering successful programmes of work demonstrates that my approach in this field will guarantee an effective outcome in any new product development project.
My name is Xorge Castro, I work as a product design engineer, Mechcanical Engineer and Porject Manager in Cambridge and London. My focus is on creating innovative products that improve our lives. I work as contract, freelance and consultant for the medical and consumer sector. My experience combines an industrial design formation with a deep experience in mechanical engineering.
Find out more on how I work or send me an email