Industrial Design

My approach to industrial design is not limited to the aesthetic aspects of a product, but extends to all sensorial elements that interact with the user and consumer throughout the product's lifecycle.

Undoubtedly, the main focus of a product is always around form, shape, colour and texture. But other aspects, such as weight, sound, temperature and even smell, come into play when interacting with a product.

In addition to all of this, marketing and branding guidelines always have to be followed to create a product that reflects the brand identity and the aspirational messages it wants to convey.

Design Process

My design process follows an iterative method that adds resolution and detail as design concepts evolve. Sketches, models and prototypes are constantly evaluated with different stakeholders to determine the ideal design. The initial process explores as many design avenues as possible, to quickly determine the most convenient design approach.

Through this process, I never lose track of engineering and manufacturing constraints, to ensure that all designs are cost effective and can be delivered within the project's timescales and budgets.

Usability, Interaction, and Industrial Design

All these aspects of design go hand in hand. In large consultancies and corporations, a specialist in each field could be responsible for different aspects of the design. In reality, for most products there is no need to have different designers, as long as the designer understands all three fields.

Having worked in interaction design and usability projects allows me to keep attention on these areas without diverting focus from the main industrial design solution. A good design delivers on all interaction, usability and sensorial aspects without compromising cost and timescale.

Design Thinking

This is a very common process used by most designers: the idea is to conduct quick iterations and create models and prototypes to test as often as possible with users. Then conduct another design iteration, where the product is refined and model resolution is increased each time. This process is important to follow as closely as possible, as it uncovers unexpected user reactions and ways of using a product, increasing the likelihood of product success.

Finding the Right Design

Design is subjective and needs to adapt to each consumer's demands. There is no good or bad design, but there is right and wrong design. To find the best design, I follow iterative testing with consumers of mood boards, concepts and prototypes to establish the visual language and design attributes that are key to conveying the values that need to be expressed.

Availability

I undertake contract, consultancy and freelance work in Industrial Design, product development and innovation. I am based in London, serving Cambridge, Islington, Hackney, Oxford and Camden. I support companies and entrepreneurs in finding the best design to exploit their technology and market opportunity.